Packaging & Graphic Designer, Singapore

chngyangda@gmail.com
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About

Three hats, one pack.

I'm Yang Da, a Singaporean packaging and graphic designer with 5+ years of packaging, brand visuals and e-commerce assets for a consumer skincare brand. I came to it through game art, so I bring 3D modelling to the mock-up and plan every design with suppliers, cost and stock in mind.

Portrait of Chng Yang Da smiling, in a dark jacket, with greenery behind
Chng Yang Da, based in Singapore.

01The short version

I started in games. I studied games design at Singapore Polytechnic, then digital art and animation at SIT and DigiPen, and made a few games along the way: Kindly Ever After, which won the Game Development World Championships 2012, and Swap, 2nd runner-up at Indie Pitch Fest. That is where I learned 3D: modelling, sculpting, texturing and presenting it in real time, later at First Wave and on the short film CYONI.

Theo10, a Singapore skincare start-up, taught me the rest. Packaging and brand design led to print-ready artwork, and then to buying the materials myself: market surveys, suppliers, contracts, stock. The mix is the point. I can render a pack in 3D before it goes to proof, and because I also source it, every design is planned around the supplier, the cost and the stock on hand.

02What I do now

Design
Packaging from concept and mock-ups to print-ready artwork, and the brand identity across packaging, website and marketplace stores.
3D
3D product visualisations and renders for packaging reviews and marketing, so the team sees the pack before anything is printed.
Sourcing
Market surveys, supplier sourcing, negotiation, contracts and performance monitoring, plus inventory, stock takes and forecasts.

03Experience

Jul 2022
to present
Product Designer (Packaging & Brand) and Procurement Manager, Theo10 Pte Ltd
Skincare start-up, Singapore. Packaging design from concept to print-ready artwork, and the brand identity across packaging, website, marketplace stores and marketing. E-commerce assets for the website, Shopee, Lazada and TikTok Shop. Procurement end to end, with cost savings, plus inventory, forecasts and daily store operations. Trained and mentored 20+ new hires.
Oct 2021
to May 2022
3D Designer, First Wave Pte. Ltd.
Game art studio, Singapore. 3D assets for games: modelling, sculpting, texturing and real-time presentation in Maya, 3ds Max, ZBrush, Substance Painter, Marmoset Toolbag and Unreal Engine.
Apr 2020
to Apr 2021
Marketing Designer, Theo10 Pte Ltd
Product packaging, branding visuals and marketing materials for the skincare range.

04The long way round

Seven stops, from a games diploma in 2010 to packaging today.

  1. 2010

    Singapore Polytechnic

    Diploma in Games Design and Development.

  2. 2012

    Kindly Ever After

    Our mobile game for the Singapore Kindness Movement wins the Game Development World Championships.

    See the game
  3. 2015

    SIT and DigiPen

    BFA in Digital Art and Animation, with a minor in English, to 2019.

  4. 2016

    Swap

    2nd runner-up, Indie Pitch Fest at GAMSA 2016.

    See the game
  5. 2020

    Theo10, marketing designer

    First packaging, brand visuals and marketing for a skincare range.

  6. 2021

    First Wave, 3D designer

    3D assets for games: modelling, sculpting, texturing and Unreal Engine.

  7. 2022

    Theo10, product designer

    Packaging and brand lead, and procurement manager. Still there today.

05Education

2015
to 2019
BFA in Digital Art and Animation, minor in English
Singapore Institute of Technology and DigiPen Institute of Technology.
2010
to 2013
Diploma in Games Design and Development
Singapore Polytechnic.

06Off the clock

  • ModdingGames, mostly scripting and logic tweaks.
  • FollowingCurrent affairs and geopolitics.
  • Curious aboutArtificial intelligence.

07Next

The resume has the dates and the details. The work shows what they made.

Read the resume See the work