One bottle, four scents.

A label system for Theo10's Body Wash range. It had to read as one family on the shelf, and as four different products in a marketplace thumbnail.

Client: Theo10 Pte Ltd, Singapore skincare
Role: Packaging designer: label artwork, colour system, 3D renders
Product: Soap-free body wash, 850 ml pump bottle
Deliverables: Front and back labels, scent colour system, 3D renders for review and listings
Tools: Adobe Illustrator, Adobe Photoshop, 3D modelling and rendering

Fig. 01The range: four tinted bottles, each shown front, as a flat label, and back.

01The brief

Theo10 sells a plant-based, soap-free body wash for all skin types in four scents. Customers meet it in two places: on a shelf, where the range should look like one family, and as a small square on Shopee, Lazada and TikTok Shop, where each scent has to be obvious at a glance.

The job: one label system that does both, and that sits with the rest of the Theo10 range.

02The constraints

One bottle shape and one label size for every scent.
Every label carries the same small print: ingredients, manufacturer details, net volume, barcode and QR code.
Claims such as soap-free, plant-based and made in Singapore have to be clear without crowding the front.
The Theo10 leaf mark and naming style stay consistent with the rest of the range.

03What I did

Let the bottle carry the scent. Each scent gets its own bottle tint, teal, green, blue or amber, so the label can stay almost the same across the range. A small colour swatch at the top of each label flat ties the artwork to its tint.

Front sells, back informs. The front holds only the brand, the product name, skin type and three claim icons. Ingredients, manufacturer details, barcode and QR code move to the back label.

Reviewed in 3D. Each label was checked on a rendered bottle, front and back, before going to print. The same renders then became the listing images.

Teal bottle rendered front and back — **Fig. 02**Front and back, rendered for review.

Green bottle rendered front and back — **Fig. 03**Green, front and back.

Amber bottle rendered front and back — **Fig. 04**Amber, front and back.

04A new scent, two directions

For English Pear & Freesia I took the label two ways, both built on the same watercolour pear and freesia artwork. A keeps the range's clean layout and adds a yellow scent band. B goes softer, with a green wave along the bottom and the scent name in a hand-drawn seal.

Direction A: English Pear and Freesia body wash bottle with a yellow scent band, styled with flowers — **Fig. 05**Direction A, rendered.

Direction A label artwork, flat: watercolour pears and freesias, a yellow scent band, ingredients, barcode and QR code — **Fig. 06**Direction A, label flat with ingredients, barcode and QR code.

Direction B: English Pear and Freesia body wash bottle with a green wave and a round scent seal — **Fig. 07**Direction B, rendered.

Direction B label artwork, flat: a green wave, a hand-drawn scent seal and the same watercolour artwork — **Fig. 08**Direction B, label flat.

05The result

4 scentson one label system, told apart by bottle tint.
2 directionsexplored for the newest scent, both rendered for review.
1 renderper bottle, reused from label review through to the listing images.

The bottle carries the scent, so the label can stay the same.