One walk, five faiths.

Hijrah is Nee Soon South's interfaith harmony walk, and 2025 was its 17th edition. On Saturday 30 August at 4 PM, walkers set off from Nee Soon South Community Club on a 6 km trail past five places of worship: a gurdwara, two temples, a church and a mosque. A bus ride brings everyone back.

The job: get people to sign up. That meant saying what it is, when and where, what happens at each stop and how to join, on a poster and in a social banner.

• A lot to fit: date, time, venue, fee, registration deadline, the route, five stops with an activity at each, a lucky draw, a QR code challenge and the organiser and partner logos.
• Five places of worship from different faiths, each given the same size and the same treatment, so no stop looks more important than another.
• A 6 km route that people can understand quickly, before they decide to join.
• Posters and banners in different shapes, from one set of colours and type.

One look for everything. “HIJRAH 2025” is set in the same rounded orange type on every piece. Each poster adds a second colour, teal, blue or purple, and the banners stay in orange on a warm cream ground.

Three ways in. The walk poster starts with people: a family on the move, with the date and venue in a bold orange panel. The skyline poster starts with a mood: an orange silhouette of a family walking in front of a pale skyline of places of worship, then all five stops with what happens at each. The map poster starts with the route.

A map you can read in seconds. The trail map poster turns a 6 km walk into a diagram. A round map sits in the centre. Around it, photos of the start and the five stops sit in circles joined to the map by dashed lines, so the order of the walk is clear before any text is read. A walking icon says 6 km and a bus icon says how everyone gets back. One short block at the bottom explains the QR code challenge: scan five codes along the trail to earn lucky draw entries.

Two landscape banners carry the same event in a lighter form. The quote banner sets the title beside an illustrated group of walkers of all ages and the line “Different races, many beliefs, one nation.” The skyline banner reuses the silhouette idea: temple roofs, a church spire and mosque domes in orange, with a line of walkers in front. Both carry the People's Association logo.