Made for the thumbnail.

On Shopee, Lazada and TikTok Shop, a product is a small square in a grid. These listing images and campaign posts are built to be understood at that size, and to hold up when someone taps in.

Client: Theo10 Pte Ltd, Singapore skincare
Role: Packaging & brand designer: listing images, claim badges, campaign and social posts
Year: 2022 to now (New Year post: 2025)
Deliverables: Listing images, a round claim badge set, an Official Store header, campaign graphics and social posts for the website, Shopee, Lazada and TikTok Shop
Tools: Adobe Illustrator, Adobe Photoshop

Fig. 01A bundle: three products, one header, three badges, one tag.

Fig. 02Cream: the tube large, three claims on the right, the size below.

Fig. 03Lotion: the same layout, with the claims changed to suit the product.

01The brief

Theo10 sells on its own website and on Shopee, Lazada and TikTok Shop. In a marketplace grid, the listing image is what a shopper sees before deciding whether to tap. It has to say what the product is, why it is worth a look, and that it comes from the real brand.

The job: one image system that makes each product clear at thumbnail size, and that stretches to campaign and social posts.

02The constraints

The image is square and shown small, so the product has to be big and the text short.
Each product has its own claims, such as soap-free, sensitive skin or ceramide, and they have to read without a block of text.
Size matters to a shopper, so volume gets its own tag: 60ml, 1,000ml or Bundle.
Shoppers should be able to tell the official Theo10 store from other sellers at a glance.
The limited edition body washes each come with their own scene and colour, so the layout has to hold up on very different backgrounds.

03What I did

Product first. The bottle or tube takes up most of the square. Around it sits a scene that hints at the scent: lychee and tea leaves, a Singapore Sling with pineapple, a plate of toast.

Three round badges, one size tag. Claims go in a fixed stack of round badges on the right. For the body wash they read soap-free, sensitive skin and all natural. The size, or the word Bundle, sits in a green tag at the bottom right. The limited editions add a red LIMITED ribbon in the top corner.

An Official Store header. On the range listings, a leaf badge marked Official Store sits at the top of the image, in the same place every time.

04Limited editions

The limited edition body washes are the real test of the system. Each has a new scent, a new scene and a new colour, yet the badge stack, size tag and ribbon stay where they were. Some images keep the scene clean; the others add the full set.

Limited edition Theo10 body wash with a red Lychee Black Tea label, beside lychees and black tea leaves and a red brush-stroke tea character — **Fig. 04**Lychee Black Tea: the scene on its own, no badges.

Limited edition Theo10 body wash with an orange label, beside a halved peach and a teapot with a red tea character — **Fig. 05**A peach and tea scene, also without badges.

Limited edition Theo10 body wash with a green label beside green tea leaves, with an Official Store header, a LIMITED ribbon, three round badges and a 1,000ml tag — **Fig. 06**Green tea: the full set, with header, ribbon, badges and size tag.

Limited edition Singapore Sling body wash on a coral background with cocktails, pineapple and a cherry, a LIMITED ribbon, three round badges and a 1,000ml tag — **Fig. 07**Singapore Sling: the badge stack on a bright coral scene.

Limited edition Theo10 body wash on a brown background with an iced drink and cocoa powder, a LIMITED ribbon, three round badges and a 1,000ml tag — **Fig. 08**A warm brown scene, the same badges in the same places.

Limited edition Theo10 body wash on a green background with a slice of toast and a jar of green spread, a LIMITED ribbon, three round badges and a 1,000ml tag — **Fig. 09**A toast scene, the same badges in the same places.

05Campaign and social posts

Same parts, new jobs. The renders, round badges and leaf mark carry over into campaign graphics. A three-step routine shows which product does what. A claims graphic wraps the Official Store header, a laurel wreath and three badges around the tube. An oral gel banner pairs the bottle and applicator with a photo and a QR code. A New Year greeting swaps the product for a skyline and a mascot.

The words and claims on these graphics, including the sales count and the results headline, are Theo10's own marketing claims. They are not results of the design work.

A Theo10 infographic titled Treat Eczema Today: step 1 an eczema tube for three days, step 2 aftercare lotion daily, step 3 body wash for gentle everyday cleansing, with icons for no steroids, ceramides and sensitive skin — **Fig. 10**A three-step routine: treatment, daily barrier care, gentle cleansing.

A Theo10 Eczema cream graphic with an Official Store header, a headline about seeing improvements in three days, a laurel wreath with a sales count, three round badges and a results-may-vary note — **Fig. 11**A claims graphic. The headline and the sales count are Theo10's marketing claims, not results of this design work.

A Theo10 Oral Gel banner on a purple brush stroke: the bottle and syringe applicator, round badges for patented, trusted by mummies and made in Singapore, a photo of a smiling mother holding a toddler, and a QR code — **Fig. 12**An oral gel banner: product, three round badges, a photo and a QR code.

Fig. 13A 2025 New Year greeting: skyline, leaf mark and mascot.

06The result

9 listingssix limited edition images and three range images, sharing one badge and size-tag system.
3 badgeson each badged listing, in the same stack, with the claims changed to fit the product.
4 graphicsfor campaigns and social: a routine, a claims graphic, an oral gel banner and a New Year post, all carrying the leaf mark.

Design for the smallest square, and the bigger version takes care of itself.