One leaf, many lines.

Sleep sprays, scrubs and mists, a green tea line and a supplement carton. Each line gets its own look; all of them are clearly Theo10.

Client: Theo10 Pte Ltd, Singapore skincare
Role: Packaging designer: label and carton artwork, colour system, 3D renders
Year: 2022 to now
Deliverables: Pack artwork for four lines, a supplement carton with front and back panels, 3D renders for review and marketing
Tools: Adobe Illustrator, Adobe Photoshop, 3D modelling and rendering

Fig. 01Sleep Spray: one cream label, three scents, three flower badges.

01The brief

Theo10 is a Singapore skincare start-up, and its range keeps growing in different directions: sleep sprays, mists and scrubs, a green tea skincare line and an oral supplement. They sit in different bottles, at different sizes, for different moments in the day.

The job: give every line its own look, and keep every pack clearly Theo10, so that someone who knows one product recognises the next.

02The constraints

The leaf mark and the THEO10 wordmark go on every pack, whatever its shape.
Very different packs: trigger sprays, pump bottles, a jar and a carton, from 30 ml to 250 ml.
One naming order, so a customer reads the brand first, then the product, then the scent or key ingredient.
The supplement carton has to carry directions, warnings, storage, ingredients, batch and expiry, a barcode and a QR code, and its front still has to sell.

03What I did

One leaf, one order. The THEO10 wordmark sits in the upper half of every pack, with the leaf mark above it on most and small near the base on the green tea line. Underneath, the words follow the same rough order: product name, what it does or what it smells of, then size.

Colour and a picture for each line. Sleep Spray keeps a cream label and gives each scent a round badge with its own flowers. The mists and scrubs go on plain white bottles, each with a coloured icon and a matching line along the bottom of the label: blue, teal, pink and purple. The green tea line uses tinted green bottles with the name in white.

Seen as a family. Each line was laid out as a rendered group shot, the kind used for packaging reviews and marketing. Seeing a whole line together shows quickly whether it still looks like one brand.

Four white Theo10 bottles: a face mist, a face scrub, a pillow mist and a butt scrub, each with a coloured icon and a matching line at the bottom of its label — **Fig. 02**Mists and scrubs: white bottles, one colour and one icon per product.

Four green Theo10 skincare packs on a pale green background: a hydrating toner, a gentle cleanser with a pump, a brightening serum and a lotion jar — **Fig. 03**The green tea line: toner, cleanser, serum and lotion in one tinted green.

04A carton, front and back

The Immunity Booster is the one carton in the set, so it has two jobs on two faces. The front is for the shelf: the leaf and name on white, an orange wave rising from the bottom, the words “Oral Health Supplement”, a shield icon and the size. The back is for the small print: directions, warnings, storage and active ingredients sit in black-headed panels, with batch and expiry, a barcode and a QR code below.

Orange sets it apart from the green and pastel lines. The leaf, the wordmark and the white base keep it in the family.

Front of the Immunity Booster carton: a white top with the Theo10 leaf and name, an orange wave, the words Oral Health Supplement and a shield icon — **Fig. 04**Front: name, one line of description, one icon and the size.

Back of the Immunity Booster carton: black-headed panels for directions, warnings, storage and active ingredients, with batch and expiry, a QR code and a barcode — **Fig. 05**Back: the small print, kept in clear panels.

05The result

12 productsin four lines, all with the Theo10 name and leaf mark.
1 leafon every pack, from a 30 ml carton to a 250 ml spray.
2 sidesof the Immunity Booster carton shown: one to sell, one to inform.

The leaf and the name stay; the look follows the product.