Packaging & Graphic Designer, Singapore

chngyangda@gmail.com

Hi, I'm Yang Da.

Packaging people pick up.

Packaging and graphic designer in Singapore. I design the label, render it in 3D, then source the supplier who prints it.

See the work Resume
Drag to turn it

Selected work

Packs that shipped, and how they got there.

Five projects for a Singapore skincare brand and my community, from the first label sketch to the marketplace listing.

Four Theo10 body wash bottles in teal, green, blue and amber, each shown as a 3D render beside its flat label artwork

01Theo10 · Packaging system

One bottle, four scents.

A label system for the Body Wash range that reads as one family on the shelf and as four different products in a marketplace thumbnail.

Label artworkColour system3D renders
Read the case study
Three Theo10 sleep spray bottles with cream labels, each with a different flower illustration

02Theo10 · Range & cartons

One leaf, many lines.

Sleep sprays, scrubs, a green tea line and a supplement carton. Each line gets its own look; all of them are clearly Theo10.

Range designCarton3D renders
Packaging change notice: the old Eczema Lotion bottle on the left, the new Aftercare Lotion bottle on the right

03Theo10 · Pack change rollout

New pack, same customer.

When the packs changed, I showed old and new side by side, so regular buyers could still find their product.

RepackagingCustomer notices3D renders

More work

A limited edition Theo10 body wash listing image with claim badges on a coral background

04Theo10 · E-commerce

Made for the thumbnail.

Listing images, claim badges and campaign posts for Shopee, Lazada, TikTok Shop and the website.
Hijrah 2025 banner: an orange skyline of temples, a church and a mosque with people walking

05Nee Soon South · Community

One walk, five faiths.

Posters, a trail map and social banners for Hijrah 2025, an interfaith harmony walk in Nee Soon South.

Want the whole stack? Every presentation board is in one place.

See every board

How a pack gets made

I design for the printer, not just the screen.

Most designers hand off at the artwork. Because I also run sourcing, I stay with the pack until it is on the shelf and in the listing.

Design3DSourcing
  1. 01

    Brief and market check

    What is already on the shelf, what the pack has to say, and what it can cost.

    DesignSourcing
  2. 02

    Dieline from the supplier

    Start from the real bottle or carton: label area, bleed, folds and safe zones.

    Sourcing
  3. 03

    Label artwork

    Hierarchy first: brand, product, variant, claims. Then the ingredient list, regulatory copy and barcode.

    Design
  4. 04

    3D render for review

    The team reviews the label on a rendered bottle before anything goes to print.

    3D
  5. 05

    Quotes and proofs

    Compare suppliers, negotiate, and check the printed proof against the file.

    Sourcing
  6. 06

    Print and stock

    Plan the print run around lead times and the stock forecast.

    Sourcing
  7. 07

    Listing images

    The same renders become the website, Shopee, Lazada and TikTok Shop listings.

    Design3D

The journey

Game artist by training. Packaging designer by trade.

Games taught me 3D. A skincare start-up taught me print, suppliers and stock. Seven stops from 2010 to today.

  1. 2010

    Singapore Polytechnic

    Diploma in Games Design and Development.

  2. 2012

    Kindly Ever After

    Our mobile game for the Singapore Kindness Movement wins the Game Development World Championships.

    See the game
  3. 2015

    SIT and DigiPen

    BFA in Digital Art and Animation, with a minor in English, to 2019.

  4. 2016

    Swap

    2nd runner-up, Indie Pitch Fest at GAMSA 2016.

    See the game
  5. 2020

    Theo10, marketing designer

    First packaging, brand visuals and marketing for a skincare range.

  6. 2021

    First Wave, 3D designer

    3D assets for games: modelling, sculpting, texturing and Unreal Engine.

  7. 2022

    Theo10, product designer

    Packaging and brand lead, and procurement manager. Still there today.

Before packaging

Where the 3D comes from.

Years of game art, film and illustration. The same tools now render bottles instead of characters.

Demo Reel 3D

3D characters and environments.

CYONI Short film

Lead 3D, concept and VFX artist.

Kindly Ever After 2012

Award-winning mobile game. Game designer and artist.

Swap 2016

Published mobile game. Game designer and artist.

Naget Personal

A cute 3D concept, render and wireframe.

Art Portfolio 2D

Digital paintings done in Photoshop.

What's inside

The ingredients.

Ingredients

Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Autodesk 3ds Max, Autodesk Maya, ZBrush, Substance Painter, Marmoset Toolbag, Unreal Engine, ChatGPT.

Directions: Send a brief. Expect a render before a proof.

Caution: Will ask about bleed, barcodes and minimum order quantities.

Storage: Singapore. Works well with suppliers.

Made in Singapore

Design

  • Packaging design
  • Label and box design
  • Dielines
  • Print-ready artwork
  • Brand identity
  • E-commerce visuals
  • Layout and typography

3D

  • Packaging mock-ups
  • Product rendering
  • 3D modelling and texturing
  • Illustration and concept art
  • Motion graphics and video

Sourcing

  • Market surveys
  • Supplier sourcing
  • Negotiation and contracts
  • Inventory and stock forecasts
  • Marketplace operations
Portrait of Chng Yang Da smiling, in a dark jacket, with greenery behind

Off the label

Hi, I'm Yang Da.

I started in games: games design at Singapore Polytechnic, digital art and animation at DigiPen, then years of 3D characters and worlds. Since 2020 I have worked with Theo10, a Singapore skincare start-up, where I design the packaging, keep the brand consistent across every store, render the products in 3D and buy the materials they are made from. Along the way I have trained more than 20 new hires.

  • Off the clockModding games, mostly scripting and logic tweaks.
  • FollowingCurrent affairs and geopolitics.
  • Curious aboutArtificial intelligence, and what it changes for design.

The longer version